A brand photoshoot or professional headshot session is an investment in your business and personal brand. What you wear plays a significant role in how you present yourself to your audience. The right outfit can enhance your confidence, make your brand messaging clearer, and ensure that your photos look polished and professional. Here’s your ultimate guide to choosing the perfect attire for your shoot.
Dress for Your Brand & Industry
Your outfit should reflect the image and message you want to convey. Consider your industry and brand identity when choosing what to wear:
✔ Corporate & Professional: Classic business attire like blazers, tailored shirts, and structured dresses.
✔ Creative & Entrepreneurial: Casual yet polished looks, such as stylish blouses, fitted jeans, or trendy pieces that showcase personality.
✔ Health & Wellness: Comfortable, approachable clothing like soft neutrals, activewear, or natural fabrics.
✔ Luxury & High-End Brands: Elegant, minimalistic pieces in neutral tones, with quality fabrics that convey sophistication.
Pro Tip: Think about what your ideal client would expect to see from someone in your industry.
Choose Flattering Colors
The colors you wear should complement your skin tone and align with your brand’s aesthetic. Here are some general tips:
✔ Neutrals & Earth Tones: Timeless and flattering on all skin tones.
✔ Blues, Greens & Deep Reds: Work well for professional yet engaging photos.
✔ Avoid Neon or Extremely Bright Colors: These can reflect onto your skin and create unnatural tones.
✔ Consider Your Brand Palette: If you have established brand colors, subtly incorporate them for consistency.
Pro Tip: Bring multiple outfit options to add variety to your photos.
Stick to Simple Patterns & Textures
✔ Solid Colors: Always a safe choice, as they keep the focus on you.
✔ Subtle Textures: Knit fabrics, silk, and linen can add dimension without distraction.
✔ Avoid Busy Patterns: Stripes, large logos, or loud prints can be distracting and date your photos quickly.
✔ Minimal Accessories: Stick to simple jewelry and accessories that complement rather than overpower your look.
Fit & Comfort Are Key
✔ Choose Clothing That Fits Well: Baggy or overly tight clothes can look unflattering in photos.
✔ Layering Works Wonders: Blazers, cardigans, and jackets add depth and give you different styling options.
✔ Consider Necklines & Sleeves: V-neck or scoop necklines can elongate the neck, while long or three-quarter sleeves create a polished look.
✔ Wear Comfortable Shoes: Even if they won’t be visible, feeling comfortable boosts confidence.
Grooming & Final Touches
✔ Hair: Freshly styled or trimmed hair frames your face and looks polished.
✔ Makeup: A natural, photo-ready look enhances your features without looking overdone.
✔ Iron or Steam Clothes: Wrinkles will be visible in high-quality photos.
✔ Avoid Shiny Fabrics: These can create glare and may not photograph well.
Final Thoughts
Your brand photos are an extension of you and your business. Choosing the right outfit can elevate your professional image and ensure your personality shines through. When in doubt, keep it simple, polished, and aligned with your brand identity.
📸 Need professional brand photos that truly represent you? Book a session today and let’s create images that make a lasting impact! Email me at megan@megancurrenphotography.com.
